Educated homeowners know how to inquire and find the best fit for their projects. They typically get an average of three quotes before making a decision. You must be ready to answer the tough questions to win the bid. Word of mouth is king! Completing the job often leads to more business.
Are you insured, licensed, and bonded?
Unfortunately, there are unqualified individuals hacking away at customers’ homes. The first questions are frequently rolled into one, are you qualified to do the job? We’re sure you have heard, “Are you a licensed, bonded, and insured electrician?,” which is a good thing. It means consumers care to be selective, and prices are not the top motivating force. Credentials are at the forefront of homeowners’ decision-making.
What kind of experience do you have?
After providing credentials, the next question will naturally ask for proof. They want to be assured the job will be completed correctly, on time, and within the budget. Homeowners know the more you ask about their project, the faster problems are handled. Be willing to run your client through the problem and the process of fixing it, including which tools will help you sort through things quickly. Many electricians proudly post tools they use daily that make their lives easier. We are proud that our tools are among those showcased!
Do you have references for your electrical work?
Homeowners often look up companies online because they want to know about previous customers’ experiences. Hearing from people who have had a positive experience with your services will generate future jobs.
Reviews and word of mouth are invaluable in this industry. Homeowners want to know they can depend on you. They want to know you will be punctual, friendly, professional, and dependable, but you know that! Having great references with testimonials to how a new client’s experience will be can really set you apart from your competition. Offering references before a new client asks shows confidence that you will provide a great experience!
Is your work guaranteed?
Guaranteeing your work will meet specific standards is important in making homeowners feel comfortable investing in you. A warranty is standard practice by reputable electricians, but it’s also a great opportunity to build an ongoing relationship with your customer! Strategically following up with your clients after completing the job helps keep their great experience with your company in mind. In addition, if an issue does spring up, you have an open line of communication to resolve it promptly. When a friend, family member, or colleague needs an electrical contractor, you will be first in mind because of the ongoing positive experience you have created.
In today’s market, transparency and open communication with current and previous clientele will pay back in multiples. Preparing to answer frequently asked questions will distinguish you from other businesses and keep your customers raving about their experience. Homeowners embarking on a remodel or a new build will be on an adventure (especially if it’s an emergency call)! Having you in their corner will help put them at ease.
